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>> Management of Innovation and Creativity

This 3-day intensive management program is developed from San Francisco State University, the University that prides itself at having the largest number of students for its business management course that is accredited by AACBS International, the Association to Advance Collegiate School of Business. Drawing from distinguished faculty staff, most of their full time faculty holds their PhDs from premier institutions such as Stanford, US Berkeley, Purdue, Carnegie Mellon etc. The University is now primed to take its next giant step to become both a University reputed for academic excellence and industry relevance (brief from Dean). The program combines a real-world, hands-on problem-solving approach with MBA strategies.

The inevitable changes in the world environment are creating new opportunities and challenges to the Asian business community. The need for creativity and innovation in today’s organizations should not just depend on happen-stance but rather be an in-built competency resident in individuals, team and the organization. Many organizations must be able to assess its own creativity quotient and innovative capabilities so as to position the business in a way that optimizes its global competitiveness.

This program aims to blend the practical with the theoretical. We will explore, examine and discuss the major theoretical approaches and emerging trends in the field of creativity and innovation. Issues tackled ranges from the having the right definition of creativity and innovation, identifying the creative individual and organization, fostering the right cultural and environmental factors to promote innovation, innovation and entrepreneurship, applied creativity and innovation in organizational processes, the leadership challenge, designing the organization for creativity and innovation etc. All these will be discussed in the light of the impact to the business.

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Program Objectives

The program will enable you to:

Identify the characteristics of innovative organizations and its associated barriers to creativity and innovation.

Assess the current state of the organization’s innovative climate and work environment inventory..

Enhance creativity and innovation into the organizational groups in addressing specific organizational issues.

Design the appropriate structure and strategies for achieving innovation capability in the organization.

Typical Participants

Chief Executive Officer
General Manager
Product Director/Manager
Technology Director/Manager
Research and Development Specialists Strategic Planner

Program Dates and Fees

Program Date:

Sept 24 - 26, 2003

Program Fee:

S$2,950 till July 15 , 2003

(S$3,300 after July 15, 2003)

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The Faculty

Ron Purser Bio

>> Professor of Management, College of Business, San Francisco State University

>> Past Chair of Organization Development & Change Division, Academy of Management

Alfonso Montuori Bio

>> Associate Professor at CIIS and Principal of Evolutionary Strategies at Bay Area

San Francisco State University, California

College of Business

College of Business, San Francisco State University is a leader in preparing managers to compete and succeed in an environment of accelerating change. At the core of our unique approach is the practice-oriented learning model and strong industry relevance for which the University is known for. Many of our graduates remain in the San Francisco State and their involvement in industry allows for the body of ongoing research back to the University. With Silicon Valley in close proximity, where much ongoing research into the latest trends in technology and innovation has happened and will continue to happen, San Francisco State University is well positioned to benefit from the research excellence that emanates from the valley and to maintain its cutting-edge relevance. Our exceptional faculty, with both real-world experience and impressive scholarly credentials, provide a highly relevant and participatory learning environment where executives master the skills they need to be successful.